Management Assignment

Management Assignment

Question No. 1

Answer No. 1

In this memo the intention of Mr. Elop's is to convince employees of Nokia for the strategic partnership, as Elop's have used examples of Burning deck and changes in behavior of and individual. With the help of this change he tried to identify the change in market, which resulted in the declining sales of Nokia, moreover Memo is written for developing a success with the help of strategic alliance, as Mr. Elop's highlighted that strategic alliance will help in boosting the Nokia and Microsoft market share. On the other hand, identifying the strong competition in market depicts the intention of Mr. Elop's for highlighting the loss in market share by Nokia; he tried to motivate his employees with the help of this approach New CEO of Nokia can gain the confidence of Employees before going for a strategic alliance option. With the help of memo he wanted to highlight the importance of strategic alliance for Nokia with Microsoft, as existing players in industry are switching to new technology, he highlighted that currently for Nokia Microsoft is the only option, which can help them from coming out of this downturn, as sales are continuously lowering comparing to competitors(Lawler, E 2011). This means Nokia have to decide how they will build, catalyze, or join an ecosystem. Definitely the intention of Mr. Elop's in this case is to develop a strong business for Nokia and to make it profitable. In memo he mentioned that Nokia face strong competitions in market. There is not only have Apple and Samsung, there are many other competitor producing same product so that substitute are quite many so that sales would be influenced directly.

Question No. 2

Answer No. 2Whereas reaction of average Nokia professional employee is concerned, I think that it would be ...