MAC VS PC

Mac Vs PC

Mac Vs PC

Introduction

Apple had launched an anti-PC campaign. The campaign spots are easily recognizable thanks to a format they all meet. Mac had launched commercial against Microsoft (York, 2008, p.14).

The famous Apple campaign personifies the PC as a boring guy with glasses, chubby and looks like it was the student of the school. In this ad a younger man, modern and fun claiming to be a Mac and just leaving a fool of the PC in all advertisements (Edwards, 2007, p.14).

Microsoft defended the commercials so confused that they simply wanted to make only once curious. Again, a couple of days have been thrown down the first attempt to image-polishing. In the second step, Microsoft tried it with the "I'm a PC" campaign - a nod to Apple's "I'm a Mac" commercials, in which Windows users have been ridiculed (Tina, 2009, p.11).

According to unscientific survey by Hunch Stereotype may be true that those Mac users tend to be younger, more liberal, more fashion-conscious and more likely to live in cities than people who prefer PCs.

Discussion

Hello, I am a Mac. Hello, I am a PC...

Mac has spent years ridiculing his rival PC with a series of ads, but the latter has finally decided to respond. It all began in 2002 with the young student Ellen Feiss. Looking at camera explaining how his computer had crashed while writing a paper for school and had to do it again. At the end of the explanation, the ad declared "Head over to Mac."

Began like Apple's successful campaign to get PC users dared to take the plunge and switch to Macs advertising tactic was repeated in 2006 with the slogan "Get a Mac" ("Get a Mac"). The formula still explode, goes further: two characters, one ugly and one slim and stylish represent a PC and a MAC, respectively. Every little sketch makes fun of some aspect of the PC and stresses some virtue of Apple computers.

In recent ads, laugh at the security risks of the PC, connection problems with peripheral devices, the numerous warnings from Vista.

Apple had launched an anti-PC campaign. The campaign spots are easily recognizable thanks to a format they all meet. Mac had launched commercial against Microsoft. Two person played role in this commercial ,a white background and in thirty seconds, a person dressed simply, purports to be a Mac (Hello, I'm a Mac) A second ...