LOGITECH K310

Marketing Plan - Logitech K310

Executive Summary

Logitech started in 1981 to provide a PC more intuitive way to interact with the mice. The company to become the world's leader in computer mice, keyboard technology, and reinvent product that are able to meet the changing needs of PC and laptop users. The marketing plan is going to be prepared in this report for launching product K310 washable keyboards in the market. For this purpose, I have proposed the marketing plan, which includes SWOT analysis of the company, market identification such as target audience, and marketing mix that is designed according to the specifications of the product. Moreover, Advertising Strategy has been devised and further more I have made the proposed budgeting of the product and identified the projected profitability. Based on this report, we can see that the future prospects are very bright for the product Logitech K310 washable keyboards, which will demonstrate growth for the company, as well as the initiative for the company to remain in the business by influencing innovation in the market.Marketing Plan Synopsis

Marketing plan is a document that summarizes the marketing planning. This, in turn, is an intense reasoning process and coordination of people, financial and material resources whose primary purpose is the true satisfaction of the consumer. In other words, is to help the consumer to feel happier and thus generate positive results for the company and society. Therefore, in this way, we are going to discuss about the marketing plan of Logitech a multinational company operating with the local and global presence in the world, has been renowned for more than a century now, and has its valuable consumer and customer market in most parts of the world.

Company Description

A Swiss company focused on excellence in innovation and quality, Logitech designs, to help people enjoy a better experience for the digital world of personal peripherals. The company started in 1981 to provide a PC more intuitive way to interact with the mice. The company to become the world's leader in computer mice, keyboard technology, and reinvent product that are able to meet the changing needs of PC and laptop users.

Since those early days, the company has expanded their expertise in product design beyond the computer mouse, with a wide range of interface devices, and computer or console gaming, digital music, home entertainment systems.

The company offers Products that are sold in almost every country around the world, Logitech's leadership in innovation now includes a wide variety of personal peripherals (both wireless and wired), with particular emphasis on product PC navigation, gaming, Internet communications, digital music and home entertainment control.

For each of our product categories, we study how our customers use their digital devices, and then our designers and engineers set their sights on how we can create a better experience with those devices - richer, more comfortable, more fun, more productive, more convenient, and more delightful.

For each product category, Logitech aims and study how the customers use their digital devices, and then our designers and engineers to turn ...