Kraft Foods Inc.: The Cost of Advertising on Children's Waistlines

Kraft Foods Inc.: The Cost of Advertising on Children's Waistlines

Brenkert's Position

In his work “Marketing and the vulnerable”, Brenkert has a view that targeting vulnerable people is unethical and can lead to adverse impacts. According to him, markets should communicate a true and fair view about the product or service being offered. Marketers usually use various means of attracting customers in order to get the work done. One of these means include offering something customers desire although the offering does not provide this benefit. For example, marketers may offer a product with numerous ...