Kodak versus Fujifilm

Kodak versus Fujifilm

History and Core Business

Eastman Kodak

Eastman Kodak is an American corporation founded by George Eastman. It was incepted in the year 1889. The core business of the company pertained to photographic products and services. The magnificent history of Kodak depicts a timeline of success. The 130 years of success of the company pertains to the rise and fall. The corporation was incepted by George Eastman, who was an American inventor. Kodak was the pioneering business that brought cameras for consumer use. It had the objective to make photography, a mass-scale activity.

Core businesses

Kodak is a multifaceted corporate giant in consumer electronics industry, with multiple businesses in cameras, imaging and graphics. The main businesses of Kodak pertain to;

Consumer business: being the global innovator of imaging and photography, Kodak produces all products that have to do with photography. It pertains to cameras and other equipment.

Graphics unit: the company provides equipment for graphic operations; it pertains to printing devices and other graphic equipment.

Image sensor unit: the company produces image sensors, with leading technology.

Science and Technology: the company has innovated technologies pertaining to photography systems and imaging sciences.

Cinematography: the products for this unit pertain to film and cameras used for cinematography (www.kodak.com).

History

1884- George Eastman invented film that stored photographic images.

1892- Kodak was found, the name was chosen because of lesser probability of being mispronounced.

1900- It launched the brownie camera for $1; the initiate had a rationale of making photography a mass-scale activity.

1930- Kodak went public at the Dow Jones Index

1969- Kodak manufactures films used on the Apollo 11 mission

1976- The first digital camera invented by Kodak, the device weighted 3.6 kg. In the same year, Kodak turned out to be the market leader with 90% market share in the US.

1994- Kodak designed first consumer digital camera for Apple

2004- Kodak quitted selling film cameras, due to emerging digital camera market base

2005- Kodak became the leading digital camera selling brand in the US

2009-kodak quitted selling film cameras at all.

2011- The share price fell off and company incurred huge operating costs

2012- Kodak went bankrupt (Kodak.com)

Fujifilm

Fujifilm is a Japanese corporate giant with photography and imaging business, dominating the global photography market. The company was founded in 1934, and dominates the global photographic film. The founding reason behind business inception was to lead the Japanese market for photography. In the course of 75 years, it became the global leader in photography and imaging.

Core business

The core business of Fujifilm encompasses of photography equipment,, as well as, digital imaging and medical equipment. Core business units of Fujifilm are;

Consumer product unit: the unit pertains to products that could be used by household consumer for personal or commercial purposes. The unit produces 3D imaging equipment, Digital Cameras, films, Cameras, Binoculars, accessories.

Business product unit: the unit produces products that are used for commercial purposes, rather than, personal needs. The unit produces medical systems, graphics systems, photofinishing products, motion picture films, optical devices, recording media, industrial products, image ...