Jazz

Title: The birth (and death) of the cool

Author: Ted Gioia

Publisher: Speck Press.

Date of publication: 29-Nov-2010

ISBN# 9781933108315

Every generation of young Americans has had their musical heroes, their idols so to speak. Take today's teenagers for instance. They worship artists like Lady Gaga, Katy Perry, and Justin Bieber. They epitomize the term of cool, and hip for their audience, much to the dismay of parents everywhere.

Have you ever wondered where the word originated? Or who was the first aloof cat? Author Ted Gioia explores the history of cool, also tells us why 'cool' is not a timeless concept. The word has begun to ...