INTERNATIONALLY MERGED COMPANIES

Example of Internationally Merged Companies

Example of Internationally Merged Companies

In the late 1970s, Chrysler Corporation had almost abandoned the European car market, primarily due to financial problems. The company was making successive losses and was hard-pressed to meet even the payroll obligations. Finally, the US government came to the company's rescue by providing federal loan guarantees of USD 1.5 billion. Buoyed by these funds, Chrysler upgraded its Jeep and minivan product lines at the cost of billions of dollars. This proved to be an excellent move by the company as it was in sync with the shift in car ...