INNOVATION

Adaption and Diffusion of Innovation Processes



Adaption and Diffusion of Innovation Processes

Introduction

Ideas, practices or entities that are perceived as new by the people are known as an innovation. The uniqueness of innovation determines its adaption rate that is perceived by the customers and participants involved in the social system. It is not necessary that all the innovations diffuse rapidly and there are many innovations that are adapted slowly by the customers depending on the elements and characteristics of the innovation. The diffusion of innovation describes the process where understanding of different products or services transfers from the original sources and moves to more commercial aspect or market adaption (Rogers, 2003: 26). This essay will explain different ways through which both individuals and social systems undergo the innovation process and the factors that encourage and discourages the adaption and diffusion of innovation. The role of marketers in the process of innovation for the organizations is important therefore, the strategies that the marketers adapts in order to speed up innovation process will be explained comprehensively in this essay.

Discussion

Adaption and Diffusion of Innovation for Consumers and Social Systems

The process of innovation can be a simple process in which marketing of the product is performed in such a way that the product only contain one ingredient, impossible to differentiate, simple taste and people can get it without paying any cost. Therefore, it can be said that anything that is new in the market is known as innovation (Sahin, 2006: 14). In different societies, the diffusion of innovation is amongst the most significant process in the evolution of various cultures and it is also important because useful knowledge cannot be invented or developed in a short period.

Many compound methods are made by the help of many skills, and they are developed after taking more time and large investments. The chances of making all the parts in the correct order are not always possible and this is the reason that no one can accurately predict the arrival of innovation. In order to formulate early steps of the innovation process, the inventors or researchers may also require particular environment and cultural adaption so they can make innovation according to the present needs of people. To acquire different skills is much easier than to invent something which is not part of the society therefore, innovation process requires much more effort and hard work from the people willing to launch something new in the social system. The chance of non-parental transmission shared with the existence of different sort of biases indicates that people can borrow ideas from other societies selectively (Vaugh and Schiavone, 2010: 198). Different elements for determining rate of adoption are as follows:

Comparative Benefits

In the process of innovation, relative advantage imitates the extent to which it is supposed to be more improved then the thought it replaces. The comparative benefits can be calculated in financial terms, but other factors such as prestige, usefulness, and realization are also imperative ...