Industry Analysis: Porter's Five Forces

Introduction

The purpose of this paper is to do retail industry analysis of Tesco by using Porter's five forces model. Tesco is functioning well and providing services with its stores all around the world. The only competitive edge Tesco had been the price. The products that were available at the store seemed to be of ordinary (Christchurch, 2006). In order to cater these changing demands of the customer, Tesco decided to close down its numerous stores to focus on super stores to provide improved quality

Porter's Five Forces

Threat of New Entrants

The grocery market has changed into the supermarket-dominated business ...