[Identifying Best Quality Management Practices for Achieving Quality and InNovation Performance]

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ACKNOWLEDGEMENT

I would take this opportunity to thank my research Supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

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ABSTRACT

Best quality management (QM) practices supports production efficiency and quality. It is also core to competitive advantage; however, there is concern that QM's inherent structure does not support a company's innovative capabilities well. This study is very effective to identify the best quality management practices for achieving quality and innovation performance. The main aim of the research is to explain the conception and application of quality management in Cadbury plc research identifies different ways for achieving quality and innovation performance in Cadbury plc the next section of the research discusses the best quality management practices for achieving quality and innovation performance in Cadbury plc. A stratified sampling technique was used to obtain data from different sizes of UK chocolate companies the survey Questionnaire is distributed in Cadbury Plc. Questionnaires is e-mailed to the people in UK chocolate company for a period of a month, and data from the first 50 respondents is selected. Finally, research concludes that all QM practices are interrelated with each other, influencing innovation directly or indirectly.

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background of the study1

Problem Statement2

Research Aims and Objectives2

Significance of the Study3

Rationale3

Research Question3

CHAPTER 2: LITERATURE REVIEW4

Innovation4

Developing and maintaining Competitive Advantage5

TQM and Competitive Advantage6

Product versus process innovation6

Characteristics of Innovation8

Professional Practice and enterprise9

Product Innovation and Service9

Impacts of QM practices on innovation10

Role Of Leadership Management In Assurance Of Quality Measures12

Effective Management Decisions12

CHAPTER 3: AIMS AND METHODOLOGY14

Research Framework and Hypotheses14

Research Instrument15

TQM Measures16

Quality Performance Measures18

Innovation Performance Measures18

Source Of Empirical Data19

Aim20

Research Design20

Questionnaire Survey21

Sample22

Sampling Strategies23

Reliability23

Research Validity23

Ethical Considerations24

CHAPTER 4: FINDINGS25

Data Reduction Process25

The Measurement Model of the Multidimensional TQM Practices26

The Structural Relationship between TQM Subgroups and Organization Performance28

ANOVA Test for Differentiating High and Low Performance in Quality and Innovation31

Survey Analysis32

Question 01:32

Question 02:34

Question 03:36

Question 04:38

Question 05:40

Question 06:42

Question 07:44

Descriptive Analysis46

CHAPTER 5: DISCUSSION AND ANALYSIS47

Research Question 0147

Research Question 0250

Research Question 0352

PESTLE Analysis56

Cultural Environment56

Political Environment57

Legal Environment58

Economic Environment59

Policy Legal59

Economic59

Social59

Technology59

Internal Analysis61

SWOT Analysis61

Cadbury Plc63

CHAPTER 6: CONCLUSION64

Implication of Strategies65

Recommendations66

REFERENCES68

APPENDIX72

Questionnaire72

CHAPTER 1: INTRODUCTION

Background of the study

The importance of Quality Management is quite high for any organisation. There are lots of challenges for the Program Manager to implement the Quality Management system in the organisation. First of all, it is vital to define the concept of Quality. Quality is defined as the best possible measure of a product in terms of its performance and reliability. The overall efforts by the employees, needed to achieve the requirements of quality. It is the main task for the Quality Assurance Department. Their role is to ensure that customer requirements have been identified and fulfilled in a satisfactory manner. In 2002, Benner (2002, ...