HRM OF EASY JET

HRM of Easy Jet

HRM of Easy Jet

Introduction

EasyJet is a “point-to-point” flyer, with no network of routes and no alliances. It merely offers short-haul flights between select destinations in Europe. Bookings can only be done via the Internet or telephone. EasyJet is basically a virtual enterprise, outsourcing functions such as check-in and baggage handling. Its paperless office in Luton also serves as a call center, taking orders over the phone—although Internet bookings are offered extra discounts. Their fleet consists only of Boeing 737s, minimizing demands on maintenance and repair crews. EasyJet flies over five million passengers annually, has an 80 percent utilization factor, high in a very competitive industry, and makes roughly $2 profit on each passenger. Thriving on the expansion of the European Union, in 2008 it opened service to the island of Malta. It established easyGroup as a unit to stretch the brand into new business, and has opened an easyEverything Internet cafe—”world's largest”—in London. It has spawned imitators, British Airways with its “Go” subbrand and KLM with “Buzz.” The diversity policy of easy jet has helped esyJet to capture the success. (Jones, 45-50)

This paper critically analyses the diversity policy of easy jet and its impact upon the business of Easy Jet. It also analytically evaluates the recruitment, learning and development policies and strategies of easy jet and how they are interlinked.

Discussion

The diversity of UK society is already presented in the workplace. It stems not from a “movement” to be inclusive but from increasing demand for skilled labor that is accelerating recruitment from nontraditional and foreign labor markets. The kaleidoscope of issues that have become associated with workplace diversity reflects the many aspects of culture and social structure that are affected by demography. They cannot be eradicated - only unbundled and reinvented. This is the art and science of management. (Liff, 65-76) 

Background of EasyJet

EasyJet was founded in 1995 by Stelios Haji-Ioannou to offer low cost scheduled airline services within Europe. The company expanded its operations by operating flights between London Luton, Aberdeen, Amsterdam, Nice and Barcelona in 1996. The company's first wholly owned aircraft delivered in the same year. In 1997, the company started its services between Liverpool John Lennon and Amsterdam. In the same year, the company launched EasyJet.com to provide information on the airline.The company acquired 40% stake in the Swiss based charter airline TEA Basel AG and later rebranded as EasyJet Switzerland in 1998.EasyJet was listed on the London Stock Exchange in 2000. In March 2011, EasyJet announced to launch its first flights from Belfast International Airport to Manchester following October 2011. In the same month, the company launched its first route to Seville in Spain from its London Gatwick base. EasyJet launched a new route between Glasgow and Amsterdam in April 2011. In June2011, EasyJet increased its Manchester fleet with the arrival of its sixth aircraft in May, and the seventh aircraft is due to arrive in Manchester in time for the 2012 summer season. Few days later, the company launched the new route from Aberdeen to Gatwick. In the same month, EasyJet launched a new route ...