Gender Messages

Gender Messages

Introduction

People in many cultures grow up with specific teachings regarding gender roles and stereotypes that are generally assumed as established way of behaving or act by males and females (Cook & Cusack, 2011). In order to discuss gender messages, it is also important to understand the concept of stereotyping that can be defined as a widespread preconception that arose from people ascribing certain attributes, characteristics, roles, because of their affiliation with a particular social group. In fact, gender stereotypes are related to the social and cultural roles assigned to men and women that are based on physical differences in ...