GAINING MARKET SHARE

Gaining Market Share



Gaining Market Share

Introduction

Market share is the percentage of the total target audience covered by the company. Also, the market share is the percentage of sales of a particular company's total sales of certain goods by all competing firms in a particular market. Market share is one of the most important indicators of business performance, an indicator of the results of competition. Market share demonstrates the company's ability to influence the supply and demand in the market. Market share indicates the position of the business relative to competitors. Market share is calculated either in bulk or in quantitative terms.

Features

The market share is closely related to marketing efforts that a company performs. Within this effort, there are many factors to consider, for example (Joshi, 2005):

Market Segmentation

Map of potential customers

Brand Reputation

Samsung gets the benefit of an extremely broad product range, and becomes the third quarter of 2011 the world's leading manufacturer in the world with 20% market share. Samsung Is on no. 2 with 36 million smart phones sold - 22.8% market share. Samsung have very wide variety of Desktop computer and Laptop out of which new "Series X" are famous line of laptops. The Series 9 is an expensive, high-style ultraportable that provides real competition for the Macbook Air. They have Samsung Series 9 NP900X4B-A02 (15-inch), Samsung Series 5 Ultrabook 530U4BI, Samsung Series 7 (15-inch), Samsung QX411-W01UB, Samsung Series 3 NP300U1A-A01US (11.6-inch, Intel Core i3) etc.

Incentives for potential and current customers to buy Samsung's GGI line

More than half of purchases are decided inside the outlet. This is what reveals a 2009 survey, on average, the study says, a consumer spends eight seconds ahead of a product. To do this, companies are spending substantial budgets for ad hoc communication tools. Thus, to highlight its mobile phones within its dealer network outside, Siemens awarded the PLV quarter of its overall budget communication. Motivating employees and attract customers with innovative incentives (Paul, 2007). A customized incentive can improve productivity, increase sales of commercial equipment and boost economic activity of your business. There are two main types of incentives, sales incentives and purchase incentive. Sales incentives, encourage, motivate and reward the team promoting the success and delivery. Purchase incentives to reward customer loyalty through gifts, is an effective way to stimulate and strengthen its relationship with the company through a personalized gift to your brand, creating a positive emotional attachment to it. Here in this paper of paper we are talking about purchase incentives given to potential and current customers to buy Samsung's GGI line.

New customers in your business can become long term customers when they are welcomed and treated with respect and appreciation. It costs less to retain a customer than to win a new one, according to marketing statistics. To retain new customers, can lead both to build valuable relationships. Use these tips to welcome a new customer in your business. One of the incentives will be discount on new products when people bring an old product to ...