EXECUTIVE SUMMARY

Executive Summary

Executive Summary

Blue Cross Blue Shield of Michigan has been providing residents affordable access to quality healthcare for almost seventy years. As a non-profit organization, BCBS of Michigan is one of the few insurance companies in the United States that accepts every person, regardless of health history. BCBS is one of the largest insurance providers in Michigan with millions of members and doctors that participate statewide. The goal of my research will be to supply an effective communication tool that will enhance our stakeholder's experience and reduce administrative cost.

The secondary objective of the research strategy is to provide ...