ESSAY

Essay



Essay

Question # 1

Part (a)

There will be many benefits of introducing e-mail facility within this online skateboard website. Many times there will be need of sending on-time emails to the customers to update them about the upcoming skateboarding events and new products, and also about the products that will be out of stock. Furthermore, using this facility, customers of the skateboarding products will be able to negotiate about the price of the product from the online seller. This e-mail facility will provide the customers the ease of communicating with their seller. They will easily be able to negotiate about the bargained price on their desired products and also tat whether there is some discount available on the particular product that they want.

On the other hand this ease of sending e-mails by making use of the email-facility that will be introduced in the e-business will decrease the information accuracy. The customers will try to respond to these e-mail messages without properly reading the actual information.

The benefit of incorporating interactivity on the website will be that customers will be able to engage with each other and with the seller of the skateboarding products. The various customers with the keen interest in the skateboarding or the customers with the background of skateboarding will be able to share their experiences regarding skateboarding. In addition to this, the business owner will be able to get the response of their customers effectively and easily by with surveys and forms and will offer discount on their upcoming products accordingly keeping in mind the responses of the customers. However, this interaction medium might play an adverse role in a way that customers will have the full freedom of their expressions, there will be no limits to their language of expressing their ideas and in case if any customer will have a conflict on some topic with the other customer then it will not remain a good medium of communication.

Part (b)

Every online business procedure is characterized by reaching suitable prospects, interacting with those prospects on site and therefore offering the desired services. The approaches that Matt wants to adopt will be beneficial for the development of his business of skateboarding products but he will have to make use of the following key performance indicators to analyze the effect and success of those approaches.

One key performance indicator will be the loyalty of the customer that will be observed by estimating the number of times the customer will visit the website and will take part in different activities and will respond to e-mails.

Another key performance indicator will be the rate of e-mail opening that will include the total number of opened emails as well as the total number of emails received with the responses of customers. This will help Matt in analyzing the response of the customer for the offered products and he will be able to bring changes into the strategies of manufacturing the products keeping in mind the demands of the customer and this will also help him in selecting ...