ENTERPRISE WORLD FUTURE - 2250

Enterprise World Future - 2250

Enterprise World Future - 2250

Introduction

Almost every large company understands that it needs to build a system to do business that meets the need for continuous innovation. However, there is also a need of a concrete strategy for creating the standard of innovation in a company (Crilly, 2012). In any case, this kind of entrepreneurial mindset should not be understood as a way of exception or daughter of the crisis. This suggests that companies should be managed around a continuous innovation. It is also a fact that these new strategies have driven the need for companies to be structured around the most organised sectors such as manufacturing, purchasing department, sales departments (Cole, G. & Kelly, 2012).

In addition, companies have found to handle different product lines. In response, the old companies had functional organisations, but today they are distributed in the operating divisions by product, region, brand, etc. each with its own profit and loss responsibility (Lam, 2003). In fact, this strategy has shifted the balance from corporate organisations functional divisions. For this reason the organisation has become the organisational tool suitable to think about strategy and structure as there is the ability to visually show hierarchies of command and control, who is responsible, who is running under him and so on. The irony is that while the organisation was new to the company, the hierarchies described were military-style (Crilly, 2012). This paper aims to understand the future of the enterprise based on business opportunities and sector response related to that opportunity.

Enterprise Opportunity

Lit Motors

Lit Motors is an American automobile company that develops innovative and eco-friendly motorcycles using new technologies and design engineering. The company has introduced its new motorcycles that can be seen as an evolution in the motorcycle world. This product has been intended for the young people who have interest in designs and technological changes in the automobile industry especially in relation to motorcycle. In addition, the company is also developing innovative scooter that can be used for small businesses for the transportation of goods within the city.

Identify New Markets

Lit Motors can systematically engage in the search for new markets from time to time. It is their right to seek out new ideas but they need to be careful about the changes in the market (Lam, 2003). Company executives should read newspapers, attend trade fairs, study competitors' products, market information collected by other means. Many ideas can be obtained through informal methods of gathering information. On the other hand, Lit Motors can identify new markets using formal methods. One of the useful methods of this type is the use of a grid of product and market (Fraser & Simkins, 2010).

The Selection of Target Markets

The main target market of Lit Motors is young people and small businesses who need motorcycles for transportation of goods at small level. The process of identifying and evaluating market opportunities usually generates a lot of new ideas. And often the real challenge lies in the selection of the company ...