Eddie Bauer

Eddie Bauer

Introduction

Eddie Bauer is one of the leading and successful leading international retail stores located in United States. The retail store of Eddie Bauer offers various kinds of casual products to teenagers and adults. The Eddie Bauer makes and sells products for both male and female who require versatile and highly styled merchandise for their apparel and home furnishing needs. Over the years, Eddie Bauer has emerged as a multi channel retailer and has established more than 580 stores all across the region. It has more than 100 million catalogs and websites. The retail store is being operated in many countries such as United States, Canada, Germany and Japan. It not only provides clothing but also homemade products. Over the years they have established a strong and reliable brand name and strong customer relations.

The paper will discuss what marketing strategies should Eddie Bauer which they should follow to conduct their market research and maintain their competitive advantage.

Discussion

Eddie Bauer believes that the location of their store is their unique selling product and it has helped them in gaining more sales and profits. No Eddie Bauer faces one of the biggest challenges to maintain their competitive advantage. The biggest challenge is to select the most appropriate and prime locations for their store. Eddie Bauer has also adopted many kinds of online software to determine the best locations for the establishment of their stores.

Demographic and geographic information to open a store

It is quite evident from many studies that product preferences are different in various regions. They vary with different groups and class of consumers. All the preferences of the consumers are associated and connected with the demographic characteristics which include the household type, income of the family, age and ethnicity. The marketing team should take into account all the essential factors ...