DL LIMITED: STRATEGIC PLAN

DL Limited: Strategic plan

DL Limited: Strategic plan

Introduction

The strategic plan requires the introduction of the idea, feasibility of implementation of the idea, the SWOT analysis of the plan and the costs and issues that would incur. The strategic decisions are made after planning, choosing one among options, evaluating and implementing of the plan (Shapiro 2001, 10). There are a few steps which are followed for the making of the strategic plan. These are:

Analyze the market situation

Market analysis plays a pivotal role in defining the target group, i.e. group of people who will avail the online education. Simply put, it should be determined for whom the setup would be established; specification of parameters: gender, age group, geographical location, purchasing power and social level.

Identify the necessary indicators and targets of the marketing plan

With information about the market and all of the competitors, indicators can easily be identified that would require to achieve the targets (Kotler 2003, 115).

Definition of marketing strategy

Try to determine that the product is differentiated. Define a standard price of the goods, decide on the product packaging determine what percentage the company is willing to offer its customers as discounts on products.

Implementation and evaluation of marketing programs

Calculate the total budget, i.e. financial costs of marketing campaigns. Decide on what will leave the funds and in what quantities, estimate the effectiveness of the investment. Consider whether more working staff is needed and whether they are sent to refresher courses. The motivational factors of the employees should be found; goals should be identified (Jasinski 2004, 27).

Potential markets

Two potential markets have been identified for the program of distance learning. They are chosen in terms of their education situation, vision and investment in their education.

Bolivia

Bolivia is a South American country neighbouring Brazil. Bolivia can make a difference in the education system and add up a lot to Bolivia's education scene. Bolivian students going for university education can make a better choice with an online university education right from Bolivia and get an international degree with a complete online course. These continuous changes in the realm of higher education make changes for good and online universities are available to stay as the future has to be online.

Bolivia life experience degrees and Bolivia's students considering higher education with Bolivia accredited school and university are education systems for the future. Bolivia masters degree and Bolivia high school diploma, have created a better chance for Bolivian students to cater to their education needs according to the times. Bolivia doctorate is an advantage for Bolivia like never in the past and even Bolivia masters degree and Bolivia high school Diploma. Bolivia degree programs are all a chain of high class education for the Bolivians of today by the educationists of today. There is an extensive and well-built political support in Bolivia for lifelong learning as a next rational step for an extremely developed country with an extremely educated population, faced with challenges varying from economic re-structuring, to an elderly workforce, the inconsistency of labour shortages and ...