Distribution Channels & Supply Chain Management



Distribution Channels & Supply Chain Management

Introduction

The paper aims to emphasize on the distribution channels and supply chain management for the provided case of a small bakery. Moreover, the paper explains to managing the supply chain and logistics to keep up with demand along with a high quality product. Furthermore, the importance of good relations with the distributors is highlighted in paper as well. To determine the optimal level of production in order to meet demand is a key to the efficiency and effectiveness of supply chain management (Chase & Aquilano, 2004). The imbalance between capacity ...