Debt and Equity

Debt and Equity

Apple Inc. along with its subsidiaries design, produce and market the media devices and mobile communications gadgets. Apple (AAPL) is one of the leading consumer personal computer and electronic goods. It has the membership of NASDAQ 100. It lies in the sector of technology. Steve Jobs is the founder of the company. It was established in 1977. It is a California based company. It started its business from personal computers but now it's more focus on consumer electronic products such as iPhone and iPod. Apple Inc. is famous for its innovation in the technology industry. Apple also sells a variety of software and applications (uk.finance.yahoo.com, 2012). The product and services of Apple Inc. includes ipad which is a multi-purpose mobile device, iphone which is the mixture of an ipod, internet device and the mobile phone. Apple Inc. also provides desktop computers, portable computers and music and media players. The iMac, Mac Pro, and Mac mini are the desktop products. Whereas MacBook Air and MacBook Pro are the products which comes under the portable computers (www.bloomberg.com, 2012) The Apple Inc. also provides a variety of softwares which includes OS X and iOS operating system. Apple Inc. offers the server software to its customers as well which includes the iWork and iLife application software. In multimedia Apple Inc. offers the LED cinema and Thunderbolt display. The company also sells printers, computer memory, cameras, and other computer related products. Once can say that, Apple is offering every kind of computing product. Apple TV is the Apple Inc.'s product which helps its customer to watch television and movies on their televisions. Apple sell its wide range of products to the individuals, small business, medium enterprises and to the corporate business as well. The products of the Apple are used in the educational institutions, retail stores, and in the online stores as well. The company reported that it owns 250 stores in United States and 140 Stores globally by the end of September, 2012 (uk.finance.yahoo.com, 2012).

The business strategy of the Apple Inc. is to be innovative in its operations. Its business strategy allows the company to design and develop the new and innovative products. This is the main reason why the Apple Inc. continuously invests in the research and development. The company wants to expand its distribution so that it can reach to the more customers and serve them with high quality ...