CRISIS COMMUNICATION PLAN Crisis Communication Plan

Crisis Communication Plan

Introduction

The crisis is by nature a difficult phenomenon to be covered, since the perception of the event is complex social environment of any organization. It causes an emergency situation, characterized by the complex challenges must be faced, and the flow of negative information to tackle. You have to react quickly, because the media have the power to deal with the real-time information (radio and TV).

Discussion

The business development and management may go through the adverse circumstances followed by the destabilization and information decline. Such issues become lofty if not addressed by the management. Following are some of the situations that may occur following the management crisis.

Destabilization: The business relationships are altered. The usual modes of procedure shall be inoperative at the sudden show rapidity and violence generated by a crisis. In terms of communication, business relationships with its environment are also modified, instead of cordial relations with journalists well known and well informed that one is used, the press service must be made before a crowd of journalists, and often less skilled and low available (Ulmer, Sellnow & Seeger, 2006, 5-6).

Decline in the quality of information: The quality of the messages is deteriorating state of emergency. The emergence of new partners, internal trauma caused by the crisis, and so on. All these factors add up to degrade the quality of the messages sent by the company: it does not control his speech and is forced to react rather than take the initiative (Fearn-Banks, 2007, 56-61). In this context, the rumor is rapidly converted into information.

Crises at Globecell can be an important method of adjustment of imbalances characteristic of a system which, being based on the pursuit of individual profit, is characterized by uncoordinated production of different goods. The growth phase has led to an excess of constant capital they have invested in the entrepreneurs to replicate and expand the production and marketing of products and lower costs to compete, all involving the falling rate of profit companies (Slovic, 2000, 25-31).

How a company handles the media once a crisis occurs is even more important. The crisis communication plan of Globecell should include an area where the media would be located. Where will spokespeople address the media if the organization's property is not accessible? Has the organization prepared for an off-site location media headquarters? Once the media do arrive, how should their questions be handled? When strategically communicating with the media during a crisis, here are the rules to follow:

Rule 1, Prepare, prepare, and prepare: While there may not be much time to prepare when a crisis does occur, the easiest way in order for the preparation for the news interview is to address the issue using the five W's—who, what, when, where, why, and sometimes how. These are facts that a journalist must include in his or her story. Most likely, these five W's will be addressed in the news briefing that is delivered before any questions are even asked (Slovic, 2000, ...