Create a Proposal to Present To a Board on Creating a Sports or Athletic Program



Create a Proposal to Present To a Board on Creating a Sports or Athletic Program

Introduction

Sport has become a cultural element of great importance in the intercommunication of individuals and peoples. It is an activity that occupies more space in the media and arouses great interest among the recipients. In every sport, communication is established between the athletes themselves and between them and the public viewer or listener. This direct and personal communication is enhanced by the action multiplier media in developing its information function.

Sport management as a field of study has rapidly emerged as an important area of practitioner and academic research. Sport management as a discipline includes the organization, marketing, implementation and evaluation of a sport-related activity. Sport management can involve collegiate or secondary sport, not-for-profit charities involving sport, corporate sporting events, sport organizations (domestic and international), mega-sporting events (e.g. Football World Cup and the Olympics) and sport trade shows (Fullerton, 2010). Sport is culturally important and generates social capital for people, organizations and institutions involved in. Sport is important for fostering social responsibility interdependence and common interest between stakeholders. Participating in sport enables market induced social capital to grow through stakeholders being more interested in facilitating social policy changes that encourage economic growth.

Problem Statement

Rates of physical activity participation among American adolescents are significantly lower than those outlined in public health recommendations and interventions aimed at decreasing childhood obesity to date have been unsuccessful. Children tend to be more active than adults, but as they move into adolescence, activity evels begin to steadily decline. Developing self-esteem and intrinsic motivating behaviors is important as adolescents' transition into middle school, high school and throughout adulthood.

Future and Significance of Sports Management

Sport management as an area of business management has gained ascendancy in the past decade with more people becoming interested in how sport incorporates social benefits in a society. Sport integrates social initiatives by enhancing an organization's competitiveness by improving its public image. Social responsibility and philanthropy in sport has become a mainstream business issue and the entrepreneurial ways that sport-related organizations do this is becoming more important. As social responsibility, philanthropy and entrepreneurship in the sport sector are becoming more integrated, it is important to consider how sport management will change in the future. This paper focuses on sport management as an inspiring field of business management that has an accessible audience towards social responsibility. Sport management also offers a rationale for promoting social responsibility and philanthropy to organizations and business leaders that have an opportunity to model socially responsible practices in the sport context.

Many corporations post information about their social responsibility initiatives in sport on their websites and encourage employees to be involved in promoting sport as a social way to address existing concerns. Not-for-profit organizations, governments and universities are also focusing on social responsibility in sport as a way of advertising their social friendly practices and policies. Public sentiment at the grass roots ...