CONSUMER BUYING PRACTICES

Consumer Buying Practices

Abstract

In this study we try to explore the concept of “Consumer Buying Practices” in a holistic context. The main focus of the research is on “Consumer Buying Practices” and its relation with “different cultures”. The research also analyzes many aspects of “buying patterns” and tries to gauge its effect on “variations of culture”. Finally the research describes various factors which are responsible for “Consumer Buying Practices”. (Allen, 2002).

Consumer Buying Practices

Intrroduction

Marketing Manager must understand different cultures in order to understand consumer buying practices. Marketing manager must determine the demand for goods and services offered by the firm and its competitors and identify potential buyers. He needs to develop a pricing strategy to maximize revenue or market share, while establishing and overseeing the company's customer satisfaction. He has to follow the development of products or trends that indicate a need for new products and services. Beliefs and values are guidelines for consumer behavior, the customs are common and accepted ways of behavior. The impact of culture in society is so natural that rarely note their influence on behavior. However, culture provides order, direction and guidance to members of society at all stages of the solution to human problems. Culture is dynamic and evolves gradually and continuously to meet the needs of society.

Discussion

The study of culture is the analysis of all aspects of society, language, knowledge, laws, customs, giving the company its distinctive character and personality. Consumer behavior defines culture as "the sum total of beliefs, values and customs learned that serve to regulate consumer behavior of members of a specific society.

Culture is the main cause of the desires and behaviors of a person. Much of consumer behavior is learned. The culture is communicated to the members of the society through a common language and through commonly shared symbols. Since the human mind has the ability to absorb and process symbolic communication, marketers can successfully promote products and concepts tangible and intangible products to consumers through the mass media. Once that is determined or segments within which it will lead the product, you can set an appropriate marketing mix to attract this segment.

The culture is said to be rewarding because it provides order, direction and governance of all solutions to human problems by providing proven methods to meet the psychological needs, personal and social. The culture is still valid if it meets individuals who share it. In ...