COMPARING TWO SIMILAR BUSINESSES

Comparing Two Similar Businesses



Comparing Two Similar Businesses

Introduction

In 1995, what we know as Amazon.com sold its first book, which was sent from a garage in Seattle. Today, the Internet Company Amazon sells much more than books and has a presence in seven countries over 20 storage locations distributed around the globe. Amazon.com core business is selling online books which soon diversified into different product lines, adding DVDs, music CDs, software, video games, electronics, clothing, furniture, food and more. Amazon.com sells many things. The direct sales by Amazon to customers are not different from other sales companies in the network, except for its product line. You can find things as diverse as clothing, jewellery, food, sporting goods, books, computers, toys, and virtually anything you want to buy, like a mall (Chevalier & Goolsbee, 2003) (Borders, 2012).

Borders Bookstore was established in 1971 by Tom and Louis Borders in Ann Arbor. The founder of Border bookstore was Michigan. The company had branches in England, Australia and Singapore. The main business of border bookstores was selling books, music, and other entertainment informational and educational, products. However, in addition to selling books and CDs, Borders was also involved in selling DVDs, magazines and e-book. Hence, they possessed quickly elaborating Borders Books & Music superstores and Planet Music store (Borders, 2012).

Discussion

Amazaon.com

The internet marketing techniques used by Amazon was to personalize the visitor experience, which was perhaps the best example. The company approached to increase sales through knowing the customer. Tracking customers is one of the strengths of Amazon. If the visitors allow Amazon to hosts a cookie on your computer, a customer receive all kinds of advice such as recommendations based on previous purchases and lists of reviews and guides users who have already bought the product you're looking for (Chevalier, 2003).

Another feature that puts Amazon at top levels was the multi-level strategy performed by Amazon through which they can sell just about anything to any person within its platform. As mentioned before they began selling books in small quantities which were increasing over time, but since 2000 you can find third party companies selling products, as individuals, small businesses, retail businesses etc. You could say that Amazon is one of the greats, along with eBay and others that have made ??Internet sales a phenomenon. Apart from its affiliate program where anyone can earn commissions through sales, there are now new program that allows the members to be called partners, build their websites entirely on the Amazon platform (Chevalier, 2003).

They can create small websites promoting any products hosted in the Amazon database using their applications. While sales go through Amazon, you can create a site called amazoneslamejor.com, put products directly from Amazon's servers, write your own guidelines and recommendations and receive a portion of the sales you generate. This model is already being copied by other online selling companies .

Borders Bookstore

Marketing on the Internet corresponds to the classical concept of marketing in business for those businesses whose presence not ...