COMMUNICATION

Marketing Communication SEAT

Marketing Communication SEAT

Introduction

The purpose of marketing is to create a preference for a company's products and services. The marketing efforts are directed towards increasing brand awareness. The ultimate aim of marketing strategies is the development and superiority of a brand. The implementation of successful marketing strategies results in brand awareness and brand development (Brennan et al, 2009, pp. 17). The recognition and development of a brand is directly related to its success. It is because customers are willing to purchase brands that they recognize. A glance at models of SEAT brand indicates the message communicated by the brand. The brand communicates a sporty image that appeals the customers who prefer sporty automobiles.

The importance of integrated marketing communication cannot be ignored in the current business environment. The integrated marketing communication efforts allow companies to deal with customers. It also allows them to get nearer to customers. This paper aims to discuss the marketing communication of SEAT car manufacturing brand.

Discussion

SEAT

The marketing messages communicated by a brand help in identifying its country of origin. The marketing messages play an important role in distinguishing one brand from another. Every brand communicates a different message that ultimately becomes the brand identity. SEAT is a Spanish car manufacturer brand. SEAT is a subsidiary of the Volkswagen Group. The SEAT brand has been marketed as a youthful and sporty brand. The SEAT brand of Volkswagen communicates the message of reliability. By employing German technology in the manufacturing of the SEAT cars, the company has made the brand reliable. The brands of VW have been classified into sporty and classic. SEAT belongs to the category of sport brands manufactured by VW (Schmid, 2011, pp. 19).

The Seat Leon is a sports car and relatively inexpensive unquestionably given the range to which it belongs (average). These two are the main features that make your audience to opt for this model. It sports both its exterior and interior design, for the power of its engine range. As an example, the diesel version of 110 hp, says these developments with a short ways, a permanent incitement lever game, swift responses and a set of suspensions of sufficiently balanced to allow maximum hurry drawn on any type of curve without any transfer swings and feelings of insecurity. The lines correspond to a design which has sought to suggest openly sporting connotations and a type of clientele individualistic ways and means, away from family obligations. As for the interior to travel with some comfort and space for four people, with the addition of a trunk that looks a load volume of 270 liters above these, approving the manufacturer. The silence on the road is another of his striking features. As for the price there are a variety of possible combinations, ranging from 15,000 to 30,000 Euros Copa model, but usually the price is estimated at about 21,000 Euros.

For these two main features mentioned above the Seat Leon is a type of car aimed primarily at young people, aged between ...