COKE AND PEPSI-SUSTAINABILITY

Coke and Pepsi-Sustainability

Coke and Pepsi-Sustainability

It would not take a marketing expert to understand why Coke and Pepsi both seek to engage in the beverage industry in America. Some of these reasons, it would be there is no major global competitors in the market, it is the second most populous country, China will soon surpass the most populous country, and its low-wage labor market is always attractive. In the eyes of Coke and Pepsi are all they need to hear to start planning to enter the country. Nevertheless, the two giant soft drink, do not include many of the problems they faced when they began their campaign in America. In this article I will address and discuss the main issues that prevented the entry of Coke and Pepsi in the U.S. market, and I make some suggestions to companies on how to become successful in this market.

It is very difficult to reduce it to one main problem, which did not allow Coke and Pepsi, to achieve success in the industry of soft drinks in America. When a company decides to go global, they should be involved in international marketing. International marketing is a science, which is always changing, and not a permanent foundation for success. The following are the main difficulties and problems in international marketing perspective, the political / legal forces, economic forces, competitive forces, the level of technology, distribution, geography and infrastructure, as well as cultural forces. They are the main elements of uncertainty, international marketing must be addressed in develop a marketing program "(Cateora and Graham, 2007). Coke and Pepsi have been affected by all these questions, but the main problem that limits their success in entering the American market for political / legal forces.

One of the major problems for businesses, promising to break into new markets abroad, as their stable government. A more stable government, the more attractive it will be for firms to do business with that country. If the government lacks the stability and entering the market is becoming increasingly risky. Here Coke and Pepsi ran in their most devastating problem. America has an unstable government that is constantly changing foreign policy around the ownership of the business in America. Case said: "Local market analysts have noted that there is no apparent logic of these government policies, in addition to allow local investors to become bargain hunters at the expense of Coca-Cola" (Cateora and Graham, 2007). This shows that the American government is not interested in setting up businesses that could help the country develop in a successful global organization, but they are trying to put money in his pocket a select group of Indians. In the case of later explained that, because Coke and Pepsi in the market in different years, they had to follow different rules and regulations around property.

America governments have begun to open their doors to wider foreign investment in 1991 in connection with the introduction of a new industrial policy that was put in place to proceed with the ...