In recent times, there has been a lot of criticism regarding the electronic media, especially television, for it has potential impact on people. Today's media influence the life's of almost all of us, particularly the lives of the children, which is an area of concern, as in when a child should be exposed to television and media, and what role it plays in cognitive and the academic development of a child. An Australian child consumes more time watching television, as compared to the time he spends in school. It is the job of all people related to media to ...