CATEGORY POTENTIAL AMONG SHOPPERS

Lowe's: Category Potential among Shoppers

Category Potential among Shoppers

'Men Buy, Women Shop'

When talking about shopping, women root from Nordstrom's while the men have originated from Sears. Women generally like to waste their times wandering around here and there strolling around aisles, looking for the new clothes, the latest trends in the market, gossiping around the block regarding whatever has happened in the past few days with their girlfriends and then heading home with the latest juicy talks that they had and then chatting their lives away.

Discuss the preferences of both men and women regarding shopping at Lowe's as compared to Home Depot

When it comes to shopping regarding hardware and physical infrastructure that is being used in terms of home improvement and development, the general perception of men is the preference of Home Depot in comparison to Lowe's. For the men, they prefer Home Depot because of the raw and rugged outlook that they seek to deliver in comparison to the environment and atmosphere at Lowe's. According to a survey, men prefer the open, raw and 'free' environment that has been provided at the forum, such as sawdust filled floors, sans spouse, testing out power tools and talking shop with other men, while a more aloof and rigid opinion comes in response to Lowe's in comparison to Home Depot since it attempts to aim towards the aesthetics of home improvement and the final product. As for women, it's the other way, i.e. they prefer hanging out and heading to Lowe's due to calm and 'clean' atmosphere and vice versa. This suggests that all the purchases that have been made by women are generally driven through instinct rather than intellect (Anderson, 1993, 125-43).

Besides women when shopping, do it according to their character, behavior and the desire to look good about themselves and those others see it as she wanted. Women generally have a greater focus when it comes to making significant decisions accordingly because she knows how to choose the product and how to use it properly because she is, which is influenced by their senses, character and personality.

The female generation have been and continue to spend their times roaming around large shopping centers and recreational avenues all around a particular departments accordingly. They love roaming around, spending time with their mates and chaps that they have with them, checking out the latest trends. On the other hand, with respect ...