Case Analysis; America's Most Admired companies

Case Analysis; America's Most Admired companies

Introduction

The fortune magazine falls amongst the few most credible sources for ranking the corporate giants of the United States. The magazine publishes an article every year that lists America's most admired companies. The article encompasses of assessing different corporate giants in terms of several criteria (money.cnn.com). These criteria include innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment value, and quality of products/services respectively. The survey encompasses of around few thousand respondents, whereas, it is conducted through renowned research groups. The magazine assesses the results and publishes list of most admired companies from huge corporate world existing in the United States. Market reputation, sales, customer loyalty, as well as, share price of the corporation highly depends upon fortune magazine's ranking. The paper analyzes the reason beyond ranking of different companies, pertaining to specific questions.

Thesis statement

Fortune magazine takes a multi-dimensional assessment of companies before ranking them.

Body

The reason behind Wal-Mart's ranking dropping off from 2004 to 2008

In the year 2004, the retailer chain Wal-Mart topped the fortune 500 list. The company had huge revenues, but it topped the other eight factors and people were highly satisfied with the services it rendered. It has topped the magazine ranking for four consecutive years, and made history. It made huge sales, as well as, delivered extremely high quality of services. The key reason for topping the fortune magazine ranking pertained to spectacular sales performance and high rate of customer satisfaction, as well as, customer retention. It continued to be America's largest corporations by sales and operational efficiency as assessed through different dimensions through the magazine survey. In the year 2008, Wal-Mart appeared nowhere in the top ten companies of the United States. The most fundamental reason for ...