Case Analysis: Rewards and Recognition Programs



Case Analysis: Rewards and Recognition Programs

Introduction

Rewarding employees and employees is one of the components of motivation. Companies of all sizes have long relied recognition programs and incentives to reward and motivate employees and customers - often using traditional exchanges, such as gift certificates, prepaid cards, credit goods or travel. Today, innovative companies are abandoning programs, such as impersonal gifts and rewards with alternative recognition that provides employees with an unforgettable experience - like hang gliding, a class with a master chef or a NASCAR race to show our appreciation and celebrate the success of a whole new way. Continental Airlines mailed certificates "Excellence in performance" to its 50,000 most frequent users, asking them to hand over their employees seem more helpful. Subsequently, Continental workers could change such certificates for dinners, hotel stays, airline tickets, luggage and other goods.

Discussion

Experts have long studied the specifics behind rewards programs successful and drew the same conclusion: the programs must include an element of surprise and pleasure trigger sensors in the brain. Imagine the rush of anticipation as you kick off a sales contest with a weekend in a Ferrari like price, or facial expression when you give a valued customer "thank you" to them sitting right in the penalty box for a VIP experience at one hockey game in the NHL. With prices on experiential buzz of excitement lasts well beyond the presentation of the award, carrying over their experience and the memories it creates (Carelli 2004).

Companies are just beginning to reap the benefits of using the experience of gifts to reward employees and customers. One Washington, DC-area company turn experience gifts is GTSI, business services and business solutions provider. Bridgette Atkinson, Vice President of Human Resources, began to use the experience last year quarterly "GTSI's Unsung Heroes" awards. Atkinson reports, "We found that the experiences of adjudication had an impact far greater than the pre-paid credit card that we used before. With essentially the same budget, we give our employees deserving something that is sharp, distinctive and memorable. It has been a remarkable success. "For this rewards program, an experience that GTSI used, packaging gifts to beneficiaries a choice: a campaign visit a vintage biplane, livestock Longhorn ranch neighbor, indulging in a day spa luxury or a private tour behind the scenes of the National Aquarium in Baltimore. Taking the additional step of creating personal gifts tailored to the interests of each employee or customer, companies like GTSI successfully demonstrate a genuine appreciation of the individuality of each person (Drizin 2009).

Cellular One, Indianapolis, has a bonus program that rewards its mobile facilities with $ 10 for each greeting they receive from their customers (mostly in the form of written comments), and they deducted 10 every time a customer complains installation, or $ 20 if the customer's vehicle is damaged while you install the phone. Vehicle damage has been reduced by 70 percent, and compliments from customers have tripled.

Another DC-area company that has been directly witnessed the benefits of ...