BUSINESS STRATEGY

Business Strategy

Business Strategy

A strategy is a plan to accomplish a desired end result. Strategy links management's understanding of the organization today with where it wants, can, and should be at some point in the future (for example, three to five years in the future). Strategy is the road map to the future. A strategy may be viewed as a behavioural pattern that emerges from a stream of decisions concerning the positioning of the organization within its environment. The assumptions of common knowledge and strategic decision making define a strategic game. Decisions are strategy choices (Huff and Reger, 1987). The strategy ...