Business Plan

Business Plan

Introduction

The members have planned an online business named “Create & Wear” performing services of t-shirt customization. The management has decided to take the t-shirt segment of the garment market online where customer will have an opportunity to create T-shirts and other accessories according to their unique desire and distinctive look. The clients can create their product and order it online. “Create & wear” will deliver them their customized product, and provide them with a strong blissful and joyous feeling of “my creation...!” At present Create and Wear will be providing customization specifically for t-shirts, and other certain accessories which include hand bags and related in future.

E-business is becoming widely practiced all around the world and expected to be viable in United Kingdom Online customization of products is the charm of this online stream of business, which is not that suitable in the real business environment, Zazzle.com which is a US based customization website for products such as t-shirts, caps and cups has been a tremendous success.

In United Kingdom T-shirts, cardigans, jerseys, pullovers and kaftans items are the third largest apparel category in terms of global trade values, after men & women woven garments. This segment has shown positive growth during the past years. Online t-shirt customization has already begun in US. and an example of this zazzle.com. In 2005, Google investors John Doerr and Ram Shriram invested US$16 million into the business. The site recognized by Tech Crunch as 2007's "best business model" and noted by industry experts for its easy-to-use technology. So the management of Create and Wear envisions a potential market in Pakistan and the management sees this business be one of the simplest and viable businesses (Betkoski & Ometer, 2000).

Opportunities

The basic opportunity that create and wear' hold over the competitors is the operations solely based on customer demand in a sense that customization is a key that rests with the customer. Customers are very often seen stressed by getting in to the hassle of finding a t-shirt of one's choice. They spend a lot of time and energy in the search process. The most irritating part of the scenario is when one gets the color and does not get the size, when one gets the design but not gets the color and many other issues that make things irritating.

People in United Kingdom are very likely of wearing t-shirts during most part of the year. T-shirts are favorites among the young lot of the population and youngsters seen wearing t-shirts even at educational institutes, concerts and sports events. According to general observation most of the t-shirts wore by the youngsters aimed at demonstrative graphics but customization of T-shirts is not that facilitated. Online shopping is beginning to be a new source of business for potential investors. So, the management sees potential market for customized t-shirts and online business a viable source to begin.

The location is a wonderful option and spot for the warehouse, to keep the small amount of inventory of non-printed shirts as it is both ...