BAYERISCHE MOTOREN WERKE

Bayerische Motoren Werke

Bayerische Motoren Werke

The Bayerische Motoren Werke (BMW Group), a German manufacturer of motorcycles, aircraft engines, and automobiles, producing the three premium products BMW, MINI, and Rolls-Royce, has 23 production plants in 12 countries and representation in more than 140. The BMW Group offers customized luxury cars to an international audience (Mark, 2009).

BMW is among the world's leading premium manufacturers. In 2007 the net profit of the company for the first time exceeded the €3 billion figure, with more than 1,276,000 BMW brand cars, 222,875 MINI units, and 1,010 Rolls-Royce cars sold. BMW AG, which has ...