Ann Taylor

Ann Taylor Women Clothing Store

Table of Contents

Introduction3

Current Situation of Ann Taylor3

PESTLE Analysis5

Political Factors5

Economical Factors6

Social Factors8

Technological Factors10

Legal Factors11

SWOT Analysis of Ann Taylor12

Conclusion16

Ann Taylor Women Clothing Store

Introduction

Ann Taylor is very popular among women because of their versatility and feminine women's clothing. Ann Taylor produces suits and work clothes and casual clothes and sportswear. To cover all the needs of women, Ann Taylor has also created a line of stylish maternity clothing available online. Ann Taylor Loft is a trademark of Ann Taylor styles informal women who likes to add layers and effortless glamour to everyday clothing. Ann Taylor (Ann Taylor) - U.S. retailer of clothing for women (NY). The founder of the brand, Richard Libeskind, opened its first store in 1954. The name brand was no accident. "Ann Taylor" - the so-called model of best-selling dress, Ann was associated with a new popular English name, Taylor from the English. Tailored meant - a thing of the individual tailoring. Today, Ann Taylor has 932 stores and a turnover of $ 2.4 billion. Ann Taylor fashion house creates a wonderfully feminine and stylish image. Products of this American brand are distinguished by refined taste and high quality (Ann Taylor, 2012).

PESTLE Analysis

The PESTLE analysis is a tool for designing and devising the strategy. This method is used to analyze the macro-external environment in which a company operates.

Political Factors

Ann Taylor is functioning well and providing services with its stores all around the world. For the legislations of employment, the government promotes retailers to supply a blend of job openings from low paying stretchy and locally-based jobs to centrally-located, skilled and high paying jobs in order to meet the needs of the students, working parents and senior citizens. Being an innately local and labor concentrated sector, Ann Taylor realizes that selling has a huge impact on people and the jobs factors. The political factor for USA industry is fine and stable. Governments of different counties and principal cities are also in a stable state. Overall, there are no challenges from the political side in USA for Ann Taylor. It often hires students, aged and disabled people at lower wages, and in an industry with characteristically soaring staff revenue, these employees proffer a higher level of allegiance and consequently symbolize sought-after workforce.

Economical Factors

Figure 1: The United States' inflation rate (Trading Economics, U.S. Bureau of Labor Statistics, 2012)

Ann Taylor is the USA clothing retailer with an international growth platform. In contrast to more-challenging domestic markets, international markets are a bigger revenue pool, and offer more promising growth prospects as they are growing faster and are more fragmented with fewer scale competitors. Fiscal aspects are of apprehension to Ann Taylor, as they are probable to pressure costs, prices, profits and demands. One of the most significant features on the economy is high redundancy points, which reduces the efficiency, requirement for several goods, negatively distressing the production demand. Although company could not control these economic effects, but there could be profound consequences on performance and marketing of the ...