Americanization of Political Campaign

Introduction

There are different conceptions related to what makes a democracy. In order to explain this point, the related concepts range from minimal understanding to participatory approaches. Minimal understanding is associated with representative democracies. However, participatory approaches are those where citizens are actively involved in the process of shaping the community.

In recent years, election campaigns in different parts of the world appear similar despite different perceptions related to the concept of democracy. The similarities in election campaigns are similar in different aspects including the style of campaigning as well as techniques applied for campaigning. Butler and Ranney (2005) believe ...