A Product Liability Lawsuit



A Product Liability Lawsuit

Introduction

Brazilian Blowout Professional Treatments are use of innovative and breakthrough bonding technologies, these treatments actually improve the health and condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. These treatments aim to smooth out unruly curls and waves and to reduce frizz. However, the treatments do not guarantee completely straight hair. If the Brazilian Blowout is performed correctly, about 50 to 80 percent of the curl can be reduced depending on the original hair texture. Treatments last around 10-12 weeks and repeating the treatment every few months will allow for treatment of new growth. Depending on the treatment used downtime, after it is performed ranges from no-wait to a 72 hour period in which the recipient cannot wash or wet the hair, exercise, tuck the hair behind the ears, or pin it up with any hair clip, pony tail holder or headband, as doing so may compromise the result of the treatment. The treatment on average cost about $150-$600 depending on the hair length (Rosen, 2003).

FDA states that Brazilian Blowouts are hazardous to the health of the women who use them and hairdressers who apply them. The concern is over the “alleged” presence of formaldehyde in the hair smoothing products which centers around three issues: nomenclature; method by which formaldehyde concentration is measured; and measurements of formaldehyde concentration in bottles of the product. The reported concentration is dependent upon both the method of measurement and nomenclature. American Chemistry Society noted that formaldehyde content-in both gaseous and aqueous forms-should be accounted for when measuring the formaldehyde content of a product.

Discussion Analysis

In September of 2010 Oregon's OSHA received complaints from various hair stylists in a salon of difficulty breathing, nose bleeds and eye irritation who all claimed to have used one such hair treatment, Brazilian Blowout. Oregon OSHA conducted air sampling in salons during this product's treatments (Genuis, 2006). Oregon OSHA subsequently broadened their warning to include other hair-smoothing products, especially those described as “keratin-based” and instructed that employers take steps to protect their workers. While still relying on improper testing and nomenclature methods, the Brazilian Blowout company (GIB LLC) says Eastwood's lab along with state labs in Oregon used the wrong test.

Brazilian Blowout Class Action Lawsuit

Stakeholders are the community of people affected by the decisions and actions of a business. They don't have a direct share in the ownership of the business necessarily, the difference in stakeholders are identified as internal and external. Internal stakeholders that Dr. DoRight has to deal with include owners of the business, employees, management, and so forth. External stakeholders do not own or work with the business, but still have an interest in the business. Those external stakeholders that Dr. DoRight has interest with are those who are of new developments, associations and organization inclusive; the press/media, local governments, local communities and public authorities; might also be debt holders/creditors; and specifically, customers and suppliers ...