A Potential Ethical Dilemma That a Marketer Might Face When Segmenting a Market



A Potential Ethical Dilemma That a Marketer Might Face When Segmenting a Market

Introduction

Ethics can be termed as the moral rights and wrongs of the decisions undertaken in any business and market. It can be determined as the value of judgment that could be different from the other in terms of meaning and importance between different individuals. The market ethics can be termed as the area in the applied ethics that is directly concerned with moral philosophy and ideas behind the process and regulation of marketing practices.

Discussion

Price and Application ...