A Critical Analysis of the Evolution of E-Commerce to M-Commerce

by

TABLE OF CONTENTS

TABLE OF CONTENTSII

EXECUTIVE SUMMARYV

CHAPTER 1: INTRODUCTION1

Research Background1

Electronic Commerce to Mobile Commerce1

Mobile Technologies2

Concept of Mobile Commerce3

Emergence of M-commerce4

Research Aim and Objectives5

Research Questions5

Significance of the Study5

Organisation of the Study6

CHAPTER 2: LITERATURE REVIEW7

Introduction7

E-Commerce8

Evolution of Mobile Commerce11

Definition of Mobile Commerce12

M-commerce Value Proposition15

Mobile Data Management16

Consumers Attitude towards Mobile Commerce17

Examples/ Cases for M-Commerce Implementation18

Barclays' Pingit18

Theoretical Framework19

The Technology Acceptance Model19

CHAPTER 3: METHODOLOGY21

Research Method21

Qualitative Research21

Rationale for a Qualitative Study21

Data Collection Procedure22

Search Technique22

Literature Search23

Validity23

Reliability24

Reliability/Dependability25

Quality and Verification26

Limitations26

Role of the Researcher27

CHAPTER 4: DISCUSSION AND ANALYSIS29

Evolution of M-Commerce as an Extension to E-commerce29

Barriers for using Mobile Commerce29

Commerce Adoption29

Management of the Mobile Content30

Driving Forces that lead Mobile Commerce towards Success31

Technological aspects of mobile commerce32

Technological Innovation32

Security and Privacy33

Handhelds33

Active Customer Demand34

Advance Security and Privacy Applications34

Non-Technological Aspects of M-commerce35

Mobile Security36

Easy Accessibility to Customers and Customers37

Process Enhancements37

Consumers Experience38

Viability, Growth and Challenges of M-commerce38

Viability and Growth -Mobile Commerce38

Challenges for M-Commerce40

Management of Connection between Point of Sales42

Willingness of the End-user42

Organisational Culture42

CHAPTER 5: CONCLUSION43

REFERENCES46

EXECUTIVE SUMMARY

The main purpose of this research is to critically analyse the emergence of mobile commerce as an extension of electronic commerce. Through secondary research and substantial literature review, the research identifies different barriers that can hinder the adoption of mobile commerce. With the passage of time and continuous technological evolutions one of the most widely used tools in the current scenario that is utilised by enterprises is marketing through mobile. If wireless technologies start implying the lack of physical connectivity between the receiver and the sender of a message, several prehistoric or ancient technologies would become a part of wireless networks. For instance, the smoke signals are interpreted and perceived by the receiver without any existence of physical connectivity with the sender. During early era of 1800s, mechanically operated visual telegraph systems use to be very commonly used in Europe. New opportunities are being offered to the users by telephone companies over the mobile devices, for instance personal digital assistance and cellular phones. Sending and reading instant messages has become an activity of daily communication. Thanks to WAP (Wireless Application Protocol), Internet surfing has become extremely easy, and is another technological evolution. It is obvious that the next evolution stage for telecom companies partnering with the business organisations is to provide a platform to users where they can easily buy or sell things without being connected to any wired network. Furthermore, the research analyses different researcher's work, who have studied electronic commerce and the emergence of mobile commerce as an extended version of electronic commerce. In addition to this, the research also highlights different technological and non-technological aspects of mobile commerce and various driving force that lead towards the success f mobile commerce in today's competitive business world.

CHAPTER 1: INTRODUCTION

Research Background

Electronic Commerce to Mobile Commerce

The advent of time has brought in many changes in the general management of an organisation. Organizations are getting bigger and stronger day by day plus they are more prone to changes because of the changing world. Marketing is considered as the part and parcel of organisations, and organisations that strive ...