A Critical Analysis of Online Shopping Behaviour towards Men Clothing Sector in UK

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Abstract

The aim of this study is to highlights men's behaviour and attitude towards online shopping of cloths in UK. The selected topic for this study is the topic of present era. The paper also highlights the consumer shopping behaviour towards online shopping, the major facts that attracts consumer towards online shopping. This study also discussed the available literature about marketing and management. This study highlights the factors of online service customer satisfaction. Future research can also be used to analyse the detailed components of each model construct to address possibly different effective attributes to enhance consumer market perception and relationship intention in online and offline environments. Statistical methods used for the data analysis in this study. The Internet has become the fastest growing medium of all time and as customers move online, so do advertisers. Marketing professionals have learned the use of online marketing tools in order to move closer to the customers while adding value to products. This online medium provides several marketing communications channels, informing customers of e.g. new products and services. Companies are moving online media to the core of their programs because of how often consumers use social media for information-gathering purposes. The purpose of this study is to present the best accessible evidence on the factors motivating people towards online purchasing.

Table of Contents

CHAPTER 1: INTRODUCTION1

1.1 Background to the Research1

1.2 Purpose of Study2

1.3 Research Aims2

1.4 Research Problem and Issues3

1.5 Aims and Objectives3

1.6 Research Questions4

CHAPTER 2: LITERATURE REVIEW5

2.2 Online Purchasing and Men Behaviour9

2.3 Factors influencing the Male Behaviour10

2.4 Motivation towards Buying Online11

2.5 Various discounts, reduced prices and gifts13

2.6 Decision Process14

2.7 Individual Determinants16

Appendix26

CHAPTER 1: INTRODUCTION

1.1 Background to the Research

The internet is an instrument that can be used for various purposes. In recent times, there has been an intense use of the internet in the realm of business, especially marketing. The industries are capable of benefiting extremely from the use of the internet, including various companies in the computer industry that are keen on marketing their services to a wider range of people also consumer and client can get the benefits to decrease the cost by using internet. Multimedia systems are being developed for a surprising and ever increasing number of applications.

The business generated through online shopping is much attributed to the confidence that the customer have in the increased protocols for security. These days, when people see security certification on an online shopping website, they do not hesitate using their credit cards for the purpose of shopping. Many businesses can also be attributed to the rise of associated marketing industry which is a new emerging trend. Affiliate marketing is a special sort of advertising which is used by websites and it primarily helps to establish deals between owners of webstores and developers of the website.

As a result, traffic is directed toward the business websites and the affiliate marketers get a commission in return for the sales being generated via their websites and also for the ...