A Case Report Prepared For

MG 495 Business Policy



A Case Report Prepared For

MG 495 Business Policy

I. Introduction

Jet Blue was the invention of David Neeleman, an eminent creative thinker of the industry who undertook to “bring humanity back to air travel” (Peterson, 2004). The birth place of Neeleman was Brazil but he was brought up in Utah in a family of large Mormons. Neeleman was not an unfamiliar person to establish an airline. He took part in building the Morris Air that was based in Utah. Neeleman furnished his business with familiarity and associations to construct a business that would brag a group of new airplanes, with very low fare ticket, and passenger -friendly accompaniments that other competitors would find hard to start. Neeleman visualized extravagance and luxuries for JetBlue's customers to comfortable and seats made out of thick leather and wide to enough to be relaxed, intangible ticketing, and outstanding service by provided the crew members of the flight. There would be a television fitted on every seat with a wide variety of channels. As a cost cutting strategy, Jetblue would offer a variety of delicious snacks as a substitute of meals that all the other airlines provide historically. (JetBlue Airways, 2007)

A.EXECUTIVE SUMMARY

1. Summary of the Statement of the problem: There are some financial difficulties faced by JetBlue airlines in the recent years, and JetBlue results in lack of the sustainable management of these issues. The company cost of the asset is less than the industry average due to the flight crews' youth, and a kind of aircraft fleet. However, since the operational plans and team of age can not keep JetBlue its prior cost benefit. JetBlue identifies the necessity for change. According to the David Barger, the carrier in recent times entered into a series of new business. Since the year 2007, JetBlue introduced the industry's first strategic joint venture with Lingus put, payment rates, and sold out 19% stake in the company. Free Air Act as a bridge involving Europe and the United States Heaven, These companies offer future opportunities for strategic coalition. Though, no plans to expand the basic solutions JetBlue experience. (JetBlue Airways, 2007)

This report focuses on the establishment of long-term strategies to reduce the cost per mile tax collection available seat mile JetBlue (Casma) during the update. With fuel prices and aging fleet, the focus should be on reducing operating costs JetBlue as far as possible, although the new orientation of the JetBlue way back to the right for expansion. The plan for development and service charges on the plane, it is difficult according to these measures. Press to boost its workforce based on the results of the team and changes in the structure significantly reduces the taxi JetBlue passengers. In order to reduce latency and increase flight fuel expenditure is necessary to counter potential security threats. JetBlue can significantly increase in profitability performance in all areas of the value chain, without loss of basic business strategy offers customers a high quality and cost-effective ...