5 HOURS ENERGY SHOTS

Introducing 5 Hours Energy Shots in Kazakhstan

Introducing 5 Hours Energy Shots in Kazakhstan

Introduction

With the end of the recent economic recession, major businesses across the globe are on a path to recovery. The market environment has evolved significantly over the past decade. There is cut-throat competition as smaller businesses are trying their best to capitalize on the emergence of new opportunities. Moreover, businesses also face major challenges when it comes to building a sound customer base because of unprecedented changes in consumer behaviour such as price sensitivity, evolving taste and shifting preferences. As a result, it has become imperative for businesses to employ all the means necessary and use all the business tools in their arsenal to formulate effective strategies that help them to maximize revenues, expand their customer base and widen their competitive moat. The most common strategy employ by businesses is to expand into new markets. In relation to this, following paper will discuss how 5 Hours Energy Shots can be introduced in Kazakhstan.

Discussion

Kazakhstan (officially the Republic of Kazakhstan) is the state that is situated in the center of Eurasia, most of which belongs to Asia , and smaller part to Europe. Kazakhstan is located between the Caspian Sea, the Lower Volga region , the Urals , Siberia , China and Central Asia . By land area the country ranks ninth among the states in the world. Kazakhstan bordered on the north and west with Russia, in east with China, in south with Kyrgyzstan , Uzbekistan and Turkmenistan. Administratively, the region is divided into 14 provinces and 2 cities of national importance (Kazakhstan, 2009).

Overview of Food and Beverages in Kazakhstan

The food industry is a very important sector for any economy, as food production has a direct impact on the economic and food security. However, before considering launching 5 Hours Energy Shots in the country, it is important to examine the food and beverages market of Kazakhstan. It is important for the 5 Hours Energy Shots to understand what the industry expects in the future, what trends exist in the market today, and which industries are leaders in Kazakhstan. This will help in successfully launching the product in the country (Kazakhstan, 2009).

According to the Agency of Statistics of Kazakhstan in 2009 the food and drinks took about 24% of the manufacturing industry (8.9% of total industrial output). Compared to 2008, in 2009 the share in the structure of manufacturing industry in the production of food has increased by 4%. In general we can say that the market in value terms declined slightly in 2009 compared to the last year and was about 940 billion Tenge (local currency). First by reducing imports, but in general, we can say that the market is quite positive in recession in the economy (Kazakhstan, 2009).

Domestic production in volume terms though modest, but still grew in 2009 with growth rate was about 2%. The growth trends in domestic production are such an important market for the country; while reducing the ...